Connecting with your customers to gather feedback also has another important benefit – it makes them feel that you value them, and are willing to resolve their issues. This can help to establish trust, and may even prevent them from sharing their concerns or negative comments on social media. Yes, it’s time-consuming, but it’s still the best way to ensure you’re all focused on excellent customer service. Regardless of your exact circumstances, there are always opportunities for improvement. Giving your workforce the tools, resources and inspiration to deliver exceptional customer service is a sure-fire strategy to help keep your clients happy and loyal.

What are the 4 P’s that improve customer service?

Promptness, Politeness, Professionalism and Personalization: these 4 characteristics are the key ingredients to any successful service interaction, and when you think about it, they are the basics you expect to receive as a consumer.

Conversely, the second example is stating the same thing , but it focuses on when and how the issue will be resolved instead of focusing on the negative. For example, let’s say a customer contacts your team with an interest in a particular product, but that product happens to be back-ordered until next month. On the other, they’ll represent the needs and thoughts of customers to your company.


The ability to communicate clearly when working with customers is a key skill because miscommunications can result in disappointment and frustration. The best customer service professionals know how to keep their communications with customers simple and leave nothing to doubt. Your customer support team is on the front lines of problem solving for the product itself, and serves as a kind of two-pronged bullhorn. The ability to truly listen to customers is crucial to providing great service for a number of reasons. Not only is it important to pay attention to individual customers’ experiences, but it’s also important to be mindful and attentive to the feedback that you receive at large.

How To Improve Customer Service

Giving your teams advice on how to improve, rather than just telling them that they are not reaching their goals, helps to motivate change. But, this doesn’t necessarily mean that they will reach the goals you’ve agreed. Tracking their performance , can help you to support your team when any issues arise, so you can overcome them together.

Persuasion skills

As we all know successful businesses are the ones with satisfied customers. One of the most important parts of building strong customer relationships is to make them part of your community or social events. Positive customer experience is vital for your business success because satisfied customers convert to be loyal ones who help in boosting revenue.

  • They will be the ‘face’ of what customers see as representing your brand.
  • The only way to determine the right key performance indicators is to create a solid framework to guide you.
  • While it may be tempting to spend the majority of your focus on the interactions leading up to the sale, the post-sale is equally vital to building a complete customer experience.
  • The right tools will help you take corrective action before it is too late.
  • Leaders need to press the data to precipitate customers’ concealed longings.
  • The other benefit of providing exceptional customer service is building brand equity.

After all, customers who reach out to support are often confused and frustrated. Being listened to and handled with patience goes a long way in helping customers feel like you’re going to alleviate their current frustrations. Understanding that customer service is the cornerstone of your customer experience helps you leverage it as an opportunity to delight customers and engage them in new, exciting ways. When 86% of customers quit doing business with a company due to a bad experience, it means that businesses must approach every support interaction as an opportunity to acquire, retain, or up-sell. While putting customer satisfaction at the forefront of your brand is essential for business success, it’s still your employees who can make the greatest company impact.

Why great customer service is so important for a customer service representative

If you integrate your survey software with a product analytics tool, you’ll be able to connect qualitative and quantitative data points to understand your clients even better. Survicate, for example, lets you connect with tools such as Mixpanel, Amplitude, and Productboard. As a result, you can receive valuable insights into areas to improve. Taking customer feedback into account shows you value customers’ opinions.

How To Improve Customer Service

It also makes the whole purchasing experience feel more risk-free, so people are more likely to try your products and services. Some modern consumers prefer helping themselves rather than going through a customer support rep or process. According to a Zendesk survey of 7,000 respondents, around 53% of people considered it was more important to be able to resolve their own service-related problems by themselves. Unique customer experiences are a key element of getting people to trust your brand and buy from you.

What if someone on your team is lacking these skills?

Surveying your marketing team will help you understand how people are finding your business and what you can do to better shape your reputation leading up to a sale. Making sure the employee experience is positive can increase the probability of delightful customer experiences. It’s also How To Improve Customer Service possible for customer experience to dampen from employees not meeting expectations that the company culture promises. Evaluate if your upper management, managers, and employees all understand the values and tone expected of the company culture, and adhere to it for each customer.

First, involve them in the design of the survey questions and focus on behaviors they can directly control. As marketing generates the opportunities, foot traffic data can identify conversion rates, dwell times and other metrics related to what the opportunities have been. Your CX program must tell you the behaviors and why a sale is made or lost. Having all the inputs and outputs together allows you to see the big picture and manage performance.

The key benefits of engaging customers across their journey are:

Loyalty programs and reward points have become popular across industries such as airlines, restaurants, fashion, etc. As a business owner, you can always look to reward your customers in the most clever and creative ways. Make sure you cover different scenarios such as “customer complaints”, “return or refund requests”, “subscription cancellations”, “technical support”, “order is out for delivery”, etc.

How To Improve Customer Service

Use live chat tools to have real time conversations and when done, send a follow up email to every customer using post-interaction surveys and similar customer experience tools. Building customer relationships through online social support can increase customer lifetime value if you manage these platforms optimally. Your social media customer support strategy should always include quick replies to queries, reviews, and complaints. Artificial Intelligence has taken over largely in order to deliver an improved customer experience. Deploying chatbots can help businesses to enhance their customer service experience strategy and achieve faster growth.

  • Loyalty rewardsto incorporate social and behavioral actions, like referral rewards and points for user-generated content, also providing customers a more personalized experience.
  • Besides that, consumers like the idea of live chat, and it has the potential to increase your company’s revenue.
  • Well, that might be visible in their body language and make customers feel the same energy when they are visiting your offline store.
  • Using a support chatbot can help with this, though you shouldn’t rely on it all the time.
  • It’s recommended that each customer service agent spends onboarding time with a seasoned product specialist so he can ask questions and fully understand the ins and out of the product.
  • McDonald’s invited consumers to ask anything they wanted and vowed to give them full and speedy replies.